Mango Marketing works from the belief that public relations should go beyond pure media relations. To ensure our clients are gaining a voice within their sectors, our activity also encompasses communication with key sector stakeholders and ultimately, the target audiences. With outstanding PR expertise in a range of sectors and established relationships with pivotal industry figures, Mango Marketing understands exactly what makes news and works hard to empower your brand.

A comprehensive PR plan encompasses a range of activities. Here at Mango we don't limit our clients; our inclusive approach includes case studies, thought leadership editorial, issue kidnapping, press releases, interviews, lobbying, press launches and events, conferences and speaking slots, along with social media.

We use our experience, passion and skills to get the right message to the right audience in a truly meaningful way. Through industry research, planning, strategy and implementation, Mango works hard to achieve your objectives within budget and on time.

Crisis communication plans: In the words of Douglas Adams, "Nothing travels faster than the speed of light with the possible exception of bad news, which obeys its own special laws." Regardless of your reputation, your products or your sector, every PR plan should include a crisis communication plan to overcome any possible negative situations in the future. Identifying the issues and planning for the most effective way of dealing with these risks, should they arise, is an important element of PR.

Through our unrivalled understanding of the sectors that we service, Mango has built a reputation for delivering quality editorial and news information to our media contacts. As a result of Mango's ability to live and breathe your sector, Mango is trusted by editors to contribute ethical pieces of editorial, predominately by-lined to our clients or end users of our client's products and services.

While media coverage can never be guaranteed, Mango Marketing's success is due to our sector contacts, our experience and our drive to achieve for clients. Numerous research programmes have tried to calculate the value of the credibility that PR voice carries. Working from a blend of the most recent media tracker methods used, Mango Marketing actively encourages agreed measurement criteria. Our measurement matrix is not only based on the advertising value equivalent but also takes into consideration three other aspects of the coverage value; firstly it measures the quality of the medium against our client's target audience, secondly whether the coverage was purely focused on the client or whether they simply achieved a mention and finally, it measures whether the key messages were addressed.

The correct way to measure the value of PR will be discussed for many years to come and we are always happy to work to our client's own measurement matrix. However, Mango Marketing has researched a number of alternative methods and has developed a system that is appropriate, comprehensive and based on our experience of the value and power of PR.

An effective marketing strategy and campaign can make the world of difference to an organisation. Developing the right marketing mix for your company and brand can provide clear direction and lasting results. Mango Marketing develops and implements creative marketing campaigns for all budgets, employing a host of marketing tools including traditional and non-traditional elements to make your brand matter.

Whether your organisation requires complete development of a marketing plan and the management of all your marketing activities, or support for particular activities like copy writing, design or distribution, Mango Marketing can adapt to your needs. Drawing on our wealth of experience, we can help you create a competitive advantage.

A successful event is not just about getting enough people to attend; it is about getting the right people to attend and making sure they not only enjoy themselves but connect with your company and your product. Whether it be a new product launch, a 'thank you' for customer support, a press event or a conference with a difference, Mango Marketing works hard to deliver a successful event every time.

Since 2006, Mango Marketing has managed the public relations for Emap Connect's education event, BETT, the world's largest technology in education show. As a result of Mango's performance and results, Emap Connect has also awarded the PR contract to Mango for the Education Show in 2010.

Mango Marketing has also organised many successful press launches for clients including BESA, SMART Technologies and Espresso Education, to name a few. Whether you are looking for someone to manage every aspect of the event, from venue and catering to press coverage and initiations or just one specific element, we can help you make it a stress-free experience that everyone will enjoy and remember.

Advertising plays a role in an effective PR and marketing campaign. However, it is always advisable that media buying is conducted using a planned approach to ensure advertising is placed in the most relevant media that will reach your targeted audiences.

Mango Marketing can work with you to develop a creative, innovative and hard-hitting advertising campaign that penetrates your markets and really speaks to your audience.

If you are a twitter at the prospect of twittering, or want face time with your customers without having to learn about Facebook, Mango can guide you through the maze of social media. Social media is here to stay, and with this come ample opportunities for businesses to seize real accessibility to hard-to-reach stakeholders in a very cost effective way.

Done well, social media can bring your company and brand to life both independently and in conjunction with more 'traditional' online and offline campaigns. Done badly, messages can easily become lost in the dusty backrooms of the online world.

Mango understands how to effectively and ethically use these new tools to make it work well for our clients, without requiring your team to undergo extensive training or step too far out of your comfort zone!

Lights, camera, action! Sound like your worst nightmare come true? No comment! While a company's director or CEO may be the best person to talk to journalists about a new launch or issue affecting the sector, being media savvy doesn't automatically go with the territory.

It is vital that a company spokesperson knows how to handle themselves when under pressure with a difficult line of questioning from the media. Mango can show you the best way to prepare for interviews with journalists, how to get your key messages across in a meaningful way and help you relax. You never know, you might learn to enjoy the experience.

Being celebrated within your sector as an award-winning organisation is an invaluable way of gaining recognition for your hard work and the quality products and services that you supply. Mango Marketing's successful and proven ability to produce influential award entries has helped many of our clients go on to be both shortlisted and to win some of the most prestigious awards within their sectors. What sets Mango aside is our very clear understanding of how best to convey key messages, demonstrate the abilities of our clients, and prove this to judging panels with outstanding examples and supporting material.

Award entries we have entered for our clients include, BETT Awards, BAFTAs, Education Resource Awards, Trade Association Forum Best Practice Awards, Handheld Learning Awards, and Nielsen Book Awards for Innovation in the Book Industry, resulting in an unprecedented number of wins!