| Case StudiesThe following case studies demonstrate how Mango has worked with our clients to support their business objectives.  |
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| SMART Technologies Inc.
Being able to manage all displayed information using touch, means that even the youngest children, or those with special needs, are completely comfortable using this natural technology. Today, as children move into the world of employment coupled with the technology’s ease of use and exceptional functionality has resulted in the SMART Board now also being used across the corporate and public sector.
The education sector is unique and has specific requirements, driven and augmented by high-profile political imperatives which require tailored messaging to ensure both relevancy and, ultimately, success. SMART Technologies needed a PR agency with these skills and experience to raise their profile in the UK. In September 2002 Mango Marketing started managing the public relations for SMART in the UK.
Mango Marketing worked with their UK distributor, Steljes to generate coverage through best practice end user case studies, product reviews, regular press launch events and research information. The most recent press launch event was for the new interactive SMART Table and was held at St. Matthew Academy in Lewisham. Mango Marketing worked with the Academy staff and key sector journalists to ensure coverage opportunities were optimised. BBC London attended the event and the coverage was aired throughout the day and evening. Other coverage included a BBC Radio London interview, Teacher’s TV, regional press and leading education sector media.
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