The following case studies demonstrate how Mango has worked with our clients to support their business objectives.
Serif
Founded in 1987 with the aim to develop better value alternatives to high-end design and publishing packages, Serif has been repeatedly praised for its powerful yet easy to use software which enables educational establishments, businesses and ordinary PC users to achieve professional-quality results – whatever their level of experience. Serif has over six million customers worldwide and over 200 independent awards and accolades from respected industry publications.
Mango Marketing’s reputation in the education sector and their ethical, results-driven approach to PR resulted in the company’s appointment as Serif’s UK external PR representatives in February 2008. The brief was to raise awareness of the company’s products in a specific section of the UK education market and to position the company as a leading innovator in educational software publishing. Working closely with the company’s in-house PR and marketing team, Mango began a successful campaign to hone in on specific target audiences in order to create brand awareness of Serif’s software and increase its sales in the UK education market.
In order to relate Serif’s products to their chosen audience, Mango created educated editorials to position the Serif brand effectively. Coverage was secured in the target media using Mango’s strong press relationships; Colin Hussey, education business manager, was deservedly placed as a subject expert through numerous thought leadership articles on diverse topics such as web design, podcasting and increasing motivation to learn using software.
