Gen Alpha: Understanding Young Consumers

Earlier this week I was able to attend a panel discussion at AdWeek Europe that was hosted by The Week Junior. The topic was, as you might expect, young consumers, specifically Gen Alpha. For those of you who are still setting your sights on Millennials (born between 1981 and 1996), Gen Alphas were born in 2010’s

Long live Religious Education?

Currently, 26 per cent of secondary schools are not offering religious education (RE) lessons.  Among academies, which make up the majority of secondary schools, more than a third were not offering RE to 11 to 13-year-olds and almost half were not offering it to 14 to 16-year olds. In addition to this, Government data also

Why Careers Advice Needs To Take Vocational Courses Seriously

For a long time obtaining a degree has been thought of as the main way to secure a well-paid and fulfilling career- a golden ticket to the good life if you will. Yet this narrative is increasingly falling in to disrepair with reports that many graduates are now finding themselves in non-graduate positions wondering whether